Santiago Marin, SaaS Partnerships and Partner Success
A clearer way to build partner organizations that last
I’m Santiago Marin, a U.S.-based SaaS partnerships and partner-success leader with experience across North America, Europe, and Latin America. I help partner organizations grow with more clarity, stronger execution, and better long-term outcomes.
STRATEGIC PARTNERSHIPS / PARTNER ECOSYSTEMS / CUSTOMER SUCCESS LEADERSHIP / AI-ENABLED OPERATIONS /
What I Work On
Partner Ecosystems
I help companies build partner ecosystems that are easier to scale and easier to manage, with clearer roles, better alignment, and stronger long-term value across agencies, technology partners, marketplaces, and other partner types.
Read: Why Partner Ecosystems Outperform Traditional Channel Programs
Strategic Partnerships
I work on the partnership side of growth: identifying where partnerships can create real value, how they should be structured, and what it takes to make them useful over time.
Partner Health & Execution
I’m especially interested in the operational side of partner work: partner health, working rhythm, cross-functional clarity, and the systems that help partner success turn good relationships into consistent outcomes.
Read: How to Build a Partner Review Cadence That Actually Works
Start here
Most of what I write comes back to the same problem: partner programs get judged on size and sourced pipeline, when what predicts the outcome is the operating rhythm underneath. That argument runs through Why Partner Operating Cadence Beats Partner Size and Partnerships Stopped Being a Channel. On the measurement side, Partner Success Has No Benchmarks Yet and Every Retention Metric Lies a Little cover what the numbers quietly leave out. And if you are hiring for these roles or sitting on the other side of the table, What SaaS Companies Actually Screen For in Senior Post-Sale Leaders reads current job descriptions closely.
A few things I’ve helped build
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Led growth strategy for top global partners, with +22% year-over-year revenue growth
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Improved retention by +18% through stronger partner guidance and long-term relationship management
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Reduced resolution cycles by 35% on high-impact initiatives while supporting partner relationships across North America, Europe, and Latin America